The Genesis products are the result of many years of being in the packaging industries, particularly specializing in the Coding and Marking segments and a special development partnership that grew in the last decade.
The history starts with Control Print Corporation (CPC). The company was founded in 1961 to serve the beginning of the information age for the packaging fields. Then, the product range varied from simple roller coders for box lines to a very high-speed flexographic bottom coding system for the brewery lines. Most of the products were predicated on a flexographic ink metering system, including stand-alone mini printers for flexible film lines. However, the key part of the business was the bottom coding systems for primary package lines, such as bottles, cans, jars, and cartons.
In the early 1970s, CPC was acquired by American Cyanamid to support a synergistic product development that was under way. During the next two years, little progress was accomplished by the organization relating to the initial project and CPC was sold to Dennison Manufacturing Company in 1973.
Dennison, although known for their stationary and office products, had a significant industrial packaging group and CPC fit well in new organization. Under the Dennison flag, CPC continued a strong development program for better systems to permit customers to apply the batch code and part identification information simpler, faster and with less down time. Needless to say, CPC was not the only company serving the coding and marking needs to the varied industries. Around this time, a new computer based technology known as "Ink Jet" arrived to serve the ever faster brewery and beverage lines. At that time, these were the industries that could readily afford the high capital costs and running costs. This allowed our company to grow and prosper with new products still based on the same mechanical principles.
During the late 1970s, Dennison spearheaded a development program to create an Ink Jet based product that would meet the strengthening competition. In 1980, under the CPC banner, the Control Jet industrial Ink Jet was introduced to the broader packing industry as a price competitive equally featured alternative. Although received well by the targeted markets, the product was not able to remain due to technical and manufacturing difficulties. It was recalled from the market before the end of the following year.
It is said that from every mistake, there is always a lesson learned. The lesson CPC gained from the experience was the complexities of dealing with a pressurized computer based product.
By this time, Ink Jet was becoming the preferred method of coding for many of the larger cosmetic, household, and sundry packaging companies. In 1983, CPC started development on an Ink Jet product that was based on the time proven Siemens Drop On Demand (DOD) technology that could meet the competition at the more common application points. The product, by the nature of DOD, did not require pressurized ink systems, hence, it offered simplicity, understandability, reliability and cost effectiveness.
The first industrialized DOD system debuted at the 1984 PMMI exhibition in Chicago. The Accuprint small character printers were on their way to a successful and long lived reign. As with any new adventure, there were always elements that needed to be done differently and this was no exception. CPC started development on the second generation Accuprint in 1985.
Because of the success of the Accuprint and the continued strength of the mechanical coder businesses, it became apparent that CPC needed to locate a development/manufacturing company that was willing to support the second-generation project. It was at this point where Digital Design Inc. (DDI) and CPC first became acquainted.
DDIs talent for creatively applying electronic microprocessor based technology to the project was a key component in the cost reduction and manufacturing aspects. Furthermore, DDI had the engineering and assembly expertise for the fundamental components of the design that lead to a third product variation. In 1986, the EM and MLP versions were introduced as the full-featured counterpart to the original Accuprint system. The EM offered such strengths as single PCB architecture, built in data entry keyboard, RS232 connectivity, and the reliability of contemporary microprocessor control. But like the Accuprint, it was a stand alone device. The MLP (Multi Line Printer) retained all the values of the EM plus the ability to network up to 32 print heads from a single data entry/collection point. Neither multiple lane production lines nor multiple discrete production lines were a barrier to our product offering.
By the end of the next year, both the EM and the MLP were introduced with the ability to control Large Character print heads for case coding.
Now that the more sophisticated applications were addressed, CPC and DDI looked at the markets where very simple features were required. We found that many customers changed the code weekly or very seldom. We further discovered that the small and middle sized customers wanted simple programmability and maintenance. At a price to complement this simplicity.
The EconoJet was presented in 1989 in response to these desires. Priced at under $4000.00, it became a benchmark for any competitive system, ink jet or mechanical. This product may be single handedly responsible for establishing DOD as the contending alternative to other technologies.
In 1991, CPC's parent company, Dennison Manufacturing, merged with Avery Corp to a new world strength in office products and labeling technologies. Of course, mergers mean strategic views and Avery Dennison was preparing for their future. In October 1994, Avery Dennison sold the CPC division to Domino Printing Sciences, based in Cambridge, England. Domino had developed a nearly unrivaled reputation for manufacturing, marketing and serving the packaging industries with their line of continuous ink jet products. The natural synergies of the two organizations were clearly apparent and all involved were looking for continued growth. As CPC was integrated into Domino, many of the conventional products were no longer properly being represented, basically due to divergent markets. In 1996, Domino transferred ownership of the Omniprint product line to Digital Design Inc. The alliance between the two organizations made this move a logical choice. This left CPC to devote more energy to the development of the DOD products.
The next year, 1997, Domino reviewed their long-term strategies and concluded that DOD and CIJ were actually two very unique technologies. The similarities in the selling, marketing, development and design were very different. It became apparent that each of the products was suffering, in some fashion, from these differences. Domino chose to retract from the DOD small character market.
Digital Design, once again, became the clear choice as the appropriate suitor to take on the Genesis products. Their involvement with the development, engineering, and manufacturing, coupled with their close alliance with Domino made the transition as transparent as possible.
On February 28, 1998, Digital Design Inc. assumed all rights to the Genesis product lines. DDI is very excited about this opportunity to serve all the past, current and new customers. DDI's charter of serving the customer in the most superior fashion will bring comfort and hopefully satisfaction to everyone.